THE CREATIVE WORK OF GABRIELLA
CREATIVE/ART DIRECTOR, COLOUR ENTHUSIAST,
AND SLAVE TO ALL THINGS BEAUTIFUL.
A LITTLE BIT ABOUT ME
THROUGH THE LINE CAMPAIGN IDEATION
RESPONSIVE WEB, APP & UI DESIGN
WITH A PASSION FOR CREATING RELEVANT CAMPAIGNS, I APPLY RESEARCH AND STRATEGY TO CUT THROUGH THE CLUTTER AND CREATE TOP OF MIND BRAND COMMUNICATION FOR RELEVANT TARGET CONSUMERS.
My name is Gabriella Botha also know as das Gabatron to most of my colleagues and friends. I am an Information design graduate from the University of Pretoria and together with my degree, have obtained several years experience in art direction, strategic brand development, brand innovation, e-commerce, web design and user experience design, restaurant & retail branding, print and publication design as well as packaging design.
Over the past three years I have gained invaluable knowledge on brand strategy and have been especially privileged to work on major brands such as Brandhouse, King Price, Sweets from Heaven, Ryobi, Nexen Tire, SAB, Pandora & Budget Insurance.
I am a true colour enthusiast and slave to all things visual, I am determined to keep myself inspired and current. I wish to combine my knowledge and experience to execute innovative, well thought through and visually appealing design solutions to cut though the clutter.